Give a Try - Proton Persona

Test Drive: Proton Persona

When Proton introduced the Gen.2 many thought it was a mistake because Malaysia is a sedan market so when the Persona came out many had high expectations for it. However those who were waiting for the car were not looking for outright performance, instead they wanted a sensible, roomy and comfortable ride for the family.

Proton said they listened to their customers but sensible, roomy and comfortable are the ingredients for a boring car. is the Persona a boring car?

The Proton Persona is the car that should have come out before the Gen.2 as the real replacement to the Wira and judging from the popularity of the car, it seems that Proton has made the right decision introducing a sedan.

Malaysians want a car that is reasonably priced, roomy and looks good and the Persona scores highly on all three counts.

Obviously the looks are slightly dated, given that it is a five year old design but it is still a relatively modern shape.

Proton has been quite successful in injecting Lotus DNA into their cars and all their products now offer decent ride and handling, in fact I would go as far as to say that they are among the best handling cars in the price range .

The Persona continues with this tradition. However we have to keep in mind that the Persona is a car that is aimed at the mass market and because of this, Proton cannot tune the handling to be too aggressive but it is still a car that can be driven hard on your favourite winding roads.

The only complaint that I have is the wooden steering. The feedback is not as intimate as I would like but there is sufficient communication between tyre and driver to make sure that you know what the car is doing.

The grip limit on the Persona is not very high, although the spiderweb graph of ride and handling shows that the lateral grip level is comparable to the best cars in the class. Of course manufacturers can tune their cars to achieve higher lateral grip figures but this may come at the expense of predictability. Cars with very high lateral grip tend to give way suddenly and this can be handful for the average driver to catch.

More important than pure grip is predictability and this is what Proton engineers have focused on. If you chuck the car hard into a corner, it will tell you in advance if the rear is losing grip and this early warning will help drivers keep their cool and take early remedial action.

The Persona also has decent ride quality, it strikes a good balance between body control and suspension suppleness. This is easily demonstrated when the car drives over speedbumps and undulating roads without crashing on its bumpstops.

Secondary ride is also impressive as it absorbs minor road imperfections without shaking the occupants too much. Proton has also done a good job insulating suspension and road noise from the cabin, this helps to further enhance the feeling of chassis rigidity and stiffness.

These are of course relative measurements but I think that the Persona has the ride and handling characteristics of a European car from the 1990s rather than a Japanese model from the same time period .

In fact if I were to see a Honda City or Toyota Vios on a winding road, the Persona would be the perfect foil for a game of tag with them. In fact I dare say that I prefer the Persona’s sure-footedness over the other two which are softer sprung.

If the Persona were to lose to the City or Vios it will be down to the lack of power. The IAFM module may have improved the mid-range torque spread but the engine simply does not generate enough power to make it an exciting drive. You really have to play with the ratio and let fuel consumption suffer if you want to smile on your favourite back road.

The Persona is not really an exciting car but it manages to avoid being boring by a hair thanks to the Lotus-tuned suspension but don’t kid yourself into thinking that it is some kind of BMW beater or Civic chaser even. It would leave any Perodua in the handling stakes and can put all entry level Japanese sedans in their place but that is about it.

I think that is more than what the average customer expects.

Comfort is an important factor to consider when choosing a family car and a lot of it is determined by cabin dimensions such as leg, knee, head and shoulder room.

The Gen.2 came under heavy fire for the lack of rear headroom for taller passengers and this problem has been addressed by the revised roofline which free up a few extra milimetres of space.

In terms of overall cabin space, it can fit five average sized Malaysian adults without too much complaint although on really long drives, it is best if you travel four-up rather than five.

The cabin design has been thoroughly reworked although most of the effort was concentrated on the door panel design and materials. The door panels are now less dramatic with more conventional handles and cloth padding but this more mature look will help the car age better.

I used to hate the upholstery on the Gen.2 because it reminded me of cheap nylon trousers so it is great to see that the Persona has ditched it in favour of a more conventional weave.

Sadly the company could not afford to redesign and engineer a new dashboard, that would cost too many millions and the Gen.2 weak sales means that the original design has yet to pay for itself.

My pet peeve is the fiddly radio controls in the centre console, in fact I actually hate the the round display and tiny buttons. It reminds me too much of crop circles or the controls of an alien mothership in a really cheap sci-fi. Ugh…

I really hope that strong Personal sales will give them extra cash to redesign the dashboard soon.

Malaysians like to travel in large groups, they like to pack as many people as possible into the car and this means the bot has to be big enough to swallow all their luggage.

The Persona’s high bootline creates a big load area and it should be enough to hold four people’s weekend luggage without problems.

The Persona is not the best family sedan you can buy but that is a factor of price and what people are willing to pay for a Proton. I believe that the company already has the capability to design a car that can impress the global market but their brand strength is still very low and this prevents them from packing a lot of luxuries into their models and charging a premium.

Thankfully that has not stopped them from fitting the highline models with twin airbags and anti-lock brakes. Well if it was up to me, the car should have side airbags and a curtain bag but that may make it a bit too expensive. We Malaysians are still not willing to pay too much extra for safety features are we?

On a scale of one to ten, the Persona gets a strong six but if you factor in the price, that rating goes up one notch to seven. Give better quality interior and I may even be persuaded to give it a 7.2.

If Proton can come up with a 1.8 variant ten this car would be a great little number.

1998 Proton Persona Coupe review from UK and Ireland

"A sporty Proton? Well I never!"

What things have gone wrong with the car?

Bonnet catch sticky - sorted with a spot of WD-40.

Replaced front brake pads, skimmed front brake discs at 50,000 miles.

Occasional leak from sunroof in heavy rain.

Offside rear anti-roll bar link snapped.

The main and only real major problem I have had with this car is that the tappets are quite noisy when cold - apparently quite common with these Mitsubishi engines - may be a knocking-down point when selling as it would be noticable even to the most clueless tyre kickers.

General comments?

These cars are so rare nobody has a clue what it is! I have only ever seen a couple of them on the road.

Why the car is so rare I have no idea - its really quite fast and handles like a proper sports car (I used to work for Subaru and in terms of a driver's car the little Proton is really not that far behind - in dark blue it even has a slight resemblance to an Impreza.) The brakes are not up to the performance of the car, however, and I have often found myself wincing as the scenery suddenly becomes closer and closer!

I find the Recaro seats very comfortable and provide great support. Anyone with "bigger bones" need not apply as they are quite narrow. The rest of the interior is fantastic if you like cheap grey plastic.

Comfort is not what this car is primarily built for, although it does plod along on the motorway, if a little bit noisily. Electric sunroof and windows are nice and a rare commodity in Protons!

This is my second Proton, and I cannot fault them in terms of reliability and quality of the Mitsubishi engineering. The coupe was an absolute bargain at just over £1000 and does over 30mpg. It is an absolute hoot to drive quickly and is just as happy plodding around town.

If you can ignore the "pipe and slippers" image of the Malaysian company's previous efforts, there really is a cracking piece of machinery beneath all the wrinkles!

First Driving Impressions

Proton Persona - TEST DRIVE


There is always an air of excitement when testing any new model and with a Proton, it is often even greater. In part, there is curiosity about how much further down the road Malaysia’s national carmaker of 22 years has come and also whether the new model is better. For reasons most people know, Proton has been badly hit by poor quality and other issues for many years now so there is scepticism whenever talk of a new model surfaces.

So the new Persona was a model which everyone was waiting for to see if Proton would finally wake up or not. This time round, according to Proton MD Datuk Syed Zainal Abidin, the development schedule was followed and the model is on time with everything that needed to be done completed properly. So there would be no excuse of a ‘rushed job’ resulting in poorly built product reaching the showrooms.

As usual, the preview was held at the Proton test circuit behind the Shah Alam factory. However, due to upgrading of the facility, the oval could not be used but this was not missed since the inner tracks are more twisty.

The first car I went in has a manual transmission and I didn’t actually feel any real difference in the low-end acceleration, not surprising since the engine is the same as the Gen2 with its drawbacks. The top-end performance has always been impressive but unless you are blasting along the highway, that’s not something the daily driver wants. I must say, though, that the feel of the manual shifter was better than what I remember and more positive, more solid.

Proton did not provide comparisons to the Gen2 but offered factory data on straightline performance compared to the Wira 1.5 and 1.6. The Persona Manual does 12.5 seconds for 0 – 100 km/h while the Wira did 12.1 seconds and the Wira 1.6 did 10.8 seconds, so if a Wira outruns you off the line, it’s to be expected (although more than a few Wira owners have modded their engines). In consumption, Proton’s own tests show that the Wira 1.6 is 10% less thirsty than the Persona but this would depend on driving style and conditions too.

Handling was as taut as the Gen2 and I think the Persona might have an edge too because of the better weight distribution. It felt less frisky in tight turns and the stability was more apparent on fast sweepers. It would be interesting to do an A-B comparison with the Gen2 to see if this impression is entirely correct.

Jumping into a Persona Auto, I expected to feel something ‘different’ and I am happy to report that I was not disappointed. The reprogramming does change the character of the engine and though it’s a bit like ‘cheating’, there is a sense of stronger acceleration on take-off. The kick-downs were a bit abrupt but not so much that the car would lurch, something which is evident in some cars and makes driving unpleasant. From half-throttle to kick-down, the shifting is smooth and propels the Persona forward with more authority, which will certainly make a driver feel more confident when overtaking.

Ride comfort should be okay though on the flat surface of the Proton track, little could be discerned. The damping rates are well chosen and there is no jarring over bumps. But then again, ride and handling have never been a criticism of Proton’s own models since the Satria GTI when Lotus Engineering came into the picture.

The other notable improvement in the Persona over the Gen2 is the reduced noise, vibration and harshness (NVH). This is always important as it has an influence on how the occupants feel about the car. The Persona is fairly quiet at even higher speeds, with the engine noise being less annoying. Low NVH will also go a long way to giving the impression of a well-built car.

The driver’s seating position is unchanged from that of the Gen2 which would be hard to do as the ‘hard points’ (the carefully chosen measurements relating to the position of the body) cannot simply be altered. So you still get what is meant to be a ‘sporty’ seating position that, in daily use, may not be appealing to everyone.

With the past few new Proton models, we have given praises for a good new product only to find that before long, the same old issues seem to afflict the new car. The same high marks can be given to the Persona and it certainly has the feel and looks of a well-built car. Hopefully, the high quality we saw in the cars tested is what customers will get and not just the first batch but every customer.

Buying a new Proton Persona

Proton Persona

The faster you drive through a red light, the smaller the chance you have of getting hit.” Yeah right!

Sometimes it seems that the motorist who is in a hurry to get to the latest sale or business meeting forgets that a bad call can be deadly. It’s a good thing the new Proton Persona is loaded with passive and active safety features that protect the driver and occupants with a high level of security in the event of a “bad call”. Standard safety features on the Proton Persona boast an auto door lock, steering wheel audio controls, ABS & EBD, S.R.S dual front airbags, front seat belt pre-tensioners and a very handy reverse sensor system. The sensor detects objects that are too close behind the vehicle, and relays the information to the driver via an audible alarm.

The snazzy 15” alloy wheels are shod with very effective rubber, so the grip levels are impressive. When the 82 kW 1.6 litre petrol engine is pushed hard, the driving experience becomes very inspired and fun. The well balanced feel of the car on the road makes for light and crisp handling, and the on-road dynamics are great. The responsive engine is linked to either a five-speed manual or four-speed automatic gearbox.

The exterior lines are as exciting as the superbly fun drive, and the very nice design is wonderfully fresh. I think that the exterior design of the Proton Persona is clean and sporty. This makes the car stand out from its more mundane rivals.

Inside the delightful interior you will find a well equipped cabin. Air conditioning, power steering, power windows, central locking, a remote keyless entry with an alarm and immobiliser, a four speaker AM/FM radio and CD MP3 Player, split folding rear seats, a nice multi function trip computer, electric exterior mirrors, front and rear cup holders, a tilt adjustable steering column and front and rear fog lights all come as standard features. Slip inside for yourself, and you will enjoy roomy seating that is comfortable and relaxed. The driving position is superb, and this adds to the Proton Persona’s driving appeal.

With a price that leaves other car marques helpless, and a three year warranty, you’d be nuts not to consider the very impressive mid-sized Persona.rices $16,990* $18,990*

Current model series include:

• Proton Persona 1.6 manual
• Proton Persona 1.6 automatic

2008 Proton Persona Is the Greenest Proton Ever

Green Credentials

13/05/2008 -- The green credentials of the new 2008 Proton Persona have been given official endorsement with the Federal Government Green Vehicle Guide awarding it a four star rating, the first Proton to achieve this level of energy efficiency.

2008 Proton Persona

The new Proton Persona is amongst the greenest cars on Australian roads, earning a 4 star rating in the 2008 Government Green Vehicle Guide. The four star rating is based on both the fuel efficiency and the low level of emissions the new Persona achieves from its 1.6litre Campro twin cam 16 valve engine.

Persona ranks an equal rating with several other smaller cars including Mitsubishi Colt, Smart Four 4, Mini Cooper and Citroen C2, with the same four star rating and beating many far more popular models thanks to its low fuel usage.

The only cars in front of Persona on the Green Vehicle Guide are considerably more expensive and most are smaller than the new Proton.

Persona scores a 6.5 air pollution rating and a 7.5 greenhouse rating in the Green Vehicle Guide, the same as the smaller and more expensive Citroen C2 mini car.

According to Proton Cars Australia managing director, John Startari, the achievement underlines Proton's commitment to building economical and cost effective cars that are also kind to the environment.

"Persona is the first Proton to score a four star rating, however our cars have always returned excellent fuel economy and have been highly rated in the Green Vehicle Guide over the past few years," said John Startari.

"The Jumbuck ute was listed as the greenest and most economical ute or light truck on the Australian market, recording a 3.5 star rating on the 2007 Green Vehicle Guide," he said.

"Proton engineers have done a lot of work refining the engine mapping of the Persona to deliver better fuel efficiency as well as better driveability and performance on the road and that is apparent when you get behind the wheel," he added.

"As well as improvements under the bonnet the Persona has benefited from a cleaner, more aerodynamic design which has lowered drag further enhancing its fuel efficiency as well as lowering noise levels," said John Startari.

The Greenhouse Rating awards a score out of ten for the amount of carbon dioxide (CO2) the vehicle produces, the higher the score the lower the CO2. emitted.

All new vehicle models up to 3.5 tonnes sold in Australia are tested by the government to determine both the fuel consumption and the level of CO2 emissions.

The Air Pollution Rating is based on the level of air pollutant emissions allowable under the standard to which the particular vehicle has been successfully tested for supply to the Australian market.

Essential facts for car buyer

Reviews - Proton

Proton Persona (1996-01)

Persona once represented a big step forward for the Malaysian manufacturer Proton, but it's based on early Nineties Mitsubishi technology. Practical and functional, it's simply reliable low-cost family transport.

For

• Very cheap to buy
• Reasonable equipment for the money
• Compact 1.6 and 1.8 are quite sporty

Against

• Characterless, anonymous and looking dated
• Lacks refinement and ride quality
• Feels a bit lightweight and cheap

Road Test

At today's low prices, Persona makes some sense. The saloon and five-door hatchback are slightly squashed middleweight contenders. There's also a two-door coupe, a scarce but entertaining car for not a lot of cash. Proton used recycled Mitsubishi technology extensively in the early Nineties, which is good news on the reliability front. Persona is a Lancer (sort of). The Persona models fall short on space and refinement compared with mid-market rivals such as Mondeo and Laguna. Driving a Persona won't raise your pulse rate, but the engines are willing enough and handling is predictable and assured.

Need To Know

NCAP: Not tested

Best Models: Persona Coupe

Worst Models: Persona 2.0 SDi

Replacement: by Wira in mid-2000

Persona Campro Gallery

The Difference between Gen2 and Persona



THE Gen2 and Persona have plenty to shout about as they have contributed much to Proton's impressive turnaround.

According to the Malaysian Automotive Association, the Proton Gen2 and Persona have ascended to the top five in the national cars segment, chalking up sales of 3,271 and 480 units respectively for January 2009.

At first glance, these two models may only appear to differ from the length of their derriere’s but in truth they are far apart as chalk and cheese, or even celery and chocolate for that matter.

While the Gen2 received the sporty treatment, the added boot space on the Persona was more than just to set the cars apart.

The hatch silhouette on the Gen2 ensured it appealed to the younger crowd while the bigger rear on the Persona made it a more viable option for the family man.

Exterior



Apart from the earlier mentioned implant-induced rear, the majority of the touches on the outside are cosmetic.

It is undeniable that the hatchly Gen2 will definitely get the second looks from the younger crowd.



Black has long been tied up with the sporty aura and giving the Gen2 CPS some subtle touches like the blacked out headlights and lower bumper garnishes go quite the distance in making it stand out together with the front and side skirting.

Spinning it 180 degrees, the rear is blessed with a decent spoiler that does not scream outlandishly. Perhaps the wheels could have been beefed up to match the sporty theme associated with the CPS version as that is something the target market will find appealing.

The Persona on the other hand reflects an image that the older family man would take a fancy to.



The Persona SE gets a few extra touches such as the blacked out headlights as well and the silver grille to keep the all-round skirting company.



At the back, a lip spoiler and the silver garnish on the boot lid handle things well although the garnish is a bit overdone in our opinion.

Interestingly though, the wheels on the Persona SE are much better looking and look like sporty wheels that the Gen2 CPS was denied.

For convenience sake, the Persona SE scores points for having a keyhole to open the boot while the driver of the Gen2 CPS will have to open it from the inside.

Also, do not forget the additional boot space that is family-oriented.

Interior



Keeping with the sporty song it sings, the Gen2 CPS gets an off-black and red interior. Even the feel of the plastics are soothing to the hand.

Being the top of the line variant, the steering gets audio controls. There are sufficient cubby holes to keep everyone happy.

All in all, the Gen2 CPS does a fine job of staying with the sporty theme. Even the leather seats hold the driver well and the fixed head design definitely adds to the sporty theme.

While not much may differ from the interior of the Persona SE as well, it does keep to its intentions as well as the Gen2 CPS.



The leather interior sticks to one colour, black, and the stitching is in white while even the automatic transmission gear fob gets the leather treatment.

Taking centre stage on both dashboards are the Blaupunkt audio systems that give excellent sound quality although MP3 capability is lacking and it is missing a preset button, having only five whereas six buttons has been the norm for some time now.

Engine



Calling the Gen2 CPS hood home is the 1.6-litre CamPro CPS that punches out a respectable 125hp and 150Nm of torque. Having put the engine through its paces, the CamPro CPS definitely has the go to match its show.

Being mated to a five-speed manual allows the driver to extract all the potential of the CPS engine.

The car is every bit capable of getting more than a go in everyday driving and when kept at sane speeds, the fuel gauge is equally rewarding.

The Persona SE on the other hand only gets the regular CamPro to call its own.

Nonetheless, the Persona was not positioned as a sporty car so it does make sense for now.

Producing 110hp and 148Nm of torque, the engine is more than able to power the Persona.

Although it may be lacking in outright power, it keeps pace with the torque that peaks much earlier.

The Persona SE only comes in four-speed slushbox guise that will probably find more fans in its customer bracket.

Driving impression






Undeniably, the Gen2 CPS exudes this eagerness to go more. The engine is willing and very rev-happy. Handling wise, it is reasonably sharp and will track decently through a bend.

Take into consideration the manual gearbox and it just adds to the sporty feel behind the wheel.

Steering feedback is present and enough to keep the driver informed of the front tyre activities.

Behind the wheel of the Persona SE, you would just want to cruise around all day as it is very comfortable.

The slushbox keeps the burden light for the driver and the cruise control will prove to be a blessing on the long family balik kampung trips.

It is definitely the more comfortable of the two, generating a soothing feeling to all the occupants.

Nonetheless, throw the car around a curvature and it will not fail. It does manage to keep the line to a certain extent.

Conclusion

Both cars have more than just a stretch setting them apart.

They have been tailored to appeal to different demographics with changes on the outside, inside and even under the skin.

One aspect that stood out was the improved quality of the whole car.

Ever since Datuk Syed Zainal Syed Mohamed Tahir took over the helm of Proton, the quality control has improved by leaps, bounds and even glides for that matter.

Everything, from the interior fitments to the exterior panels, have a more premium feel to them.

The parts are well nailed together and just by looking at the tighter gaps between the panels and fitments, this is clearly obvious.

Undoubtedly, things can only get better from here and in the end, the winners will be the consumer.

The sportier Gen2 CPS will always find a loving owner from the younger crowd while the Persona in SE guise will always make a family happy with its bigger boot space and comfort.

Interesting fact

imPERSONAtion; It is not.

Since Proton debuted it’s self proclaimed “Pride and Joy” more accurately termed the Persona, sales of the 2 year old Perodua Myvi (which is the Daihatsu Sirion made under license) have not dipped one bit, selling up to a very comfortable 9,000 units a month.

The Sirions, er, Myvis have been overbooked by three months, and here’s the baffling part – despite not having dropped in numbers for the Perodua, sales for the Persona aren’t exactly suffering either. On the contrary, they have been skyrocketing. Proton have managed to convince the better part of Malaysia that they can’t go wrong with 19,840 units booked within the first month or two.

Out of these, approximately half the numbers ordered have been delivered, while a good side effect is the increased number of bookings for the very, very old and aging Proton Saga which is now selling for RM26,999, pushed lower further by the Persona’s debut.

With a waiting list of up to 4 months for the highest trimmed models, you might see why Proton suddenly got confident and rejected a rather skewed deal with Volkswagen anyway (skewed towards Vee-dub anyway).

A pity then, for Proton might have become so much more, but in the mean time, we have to admit that the Persona is nevertheless, a brilliant attempt, but not without it’s usual, Malaysian quirks and typical shortcomings.

Styling

That cliché, “The Good, the Bad and the Ugly” never felt so right with the Persona. The exterior is big, nearly as big as the Lancer EX. In fact, it is a full 137mm longer than it’s Gen2 sibling, and slightly taller too (3mm).

Overall width remains the same, and so does the 2600mm long wheelbase, so it doesn’t take a rocket scientist to figure out that the bulk of the modifications have gone to the humungous, 430L boot. That’s enough for two Golf bags, an ice box, loads of baggage and perhaps a child or two..

Upgrade incentive

Rebate incentive

THE idea of offering trade-in deals to encourage the owners of old bangers to buy new vehicles was mooted in 2007, to a somewhat more favourable response among car-owners than car-makers or dealers. If anything, the parallel notion that vehicles more than 15 or 20 years old should be taken off the roads entirely elicited more protest -- owners of vintage autos or beloved old boneshakers made up for their relatively small numbers with mighty dudgeon. The resurrection of the initiative now seems to have been informed by the earlier experience. Although the proposed RM5,000 "rebate" on purchases of new cars -- in reduced excise duties and other tax mechanisms, as opposed to cash refunds -- will be indeed an incentive to remove older vehicles from the roads, and should also appease consumers facing the squeeze of a leaner economy, its primary effect will be to help the car industry.

With vehicle sales in this country slumping 17.5 per cent last year compared with 2007 -- before the economic recession really began to bite -- the prognosis for the sector this year cannot be good. The overall decline was artificially eased by an only marginal reduction in commercial vehicle sales, which declined to 3,478 new units sold from the previous year's 3,564 -- just 86 fewer. This helped mask a precipitous 18.8 per cent decline in passenger-vehicle sales, the sector most directly targeted by the present proposal.

This time, Proton may not be the only manufacturer to accept the proposal, which was coolly received two years ago by the other car companies operating here. Of course, whatever conduces to keeping the national car-maker's production lines running would be well received by the corporation. The company's spirits remain buoyant since posting a RM52 million profit for the first quarter of 2008 on the popularity of its new Persona and Saga models, an impressive turnaround from losses of nearly as much in the corresponding period the year before. Early orders for the new Exora multi-purpose vehicle also seem encouraging, allowing Proton to view prospects at least for the rest of this year, if not the next, with some cautious optimism. Hopefully, the canny timing of this proposed trade-in rebate incentive will help secure those prospects, even as it takes some of the sting away from these leaner times for people wishing to continue enjoying that unique aspect of the good life that smells like a new car.

Proton engine Technology

Campro engine specification

CAMPRO engine is the combination name of Cam Profile engine developed by Proton with help from lotus technologies. Basically, Campro engine is just a normal engine which can be used with future latest technology like variable inlet and iafm. they claim that this engine provide more power and less fuel consumption. Recently, they have shown that what they claimed is true by winning the most fuel efficient family cars with Proton Persona.

CAMPRO ENGINE SPECIFICATION - PROTON ENGINE TECHNOLOGY ON SAGA, WAJA, SATRIA, PERSONA & GEN2

All Campro engines incorporate with drive-by-wire technology (specifically electronic throttle control) for better response,eliminating the need for friction-generating mechanical linkages and cables. There have been some issues with cracking oil pumps but apparently Proton have introduced a new part recently to solve this problem. A recall has not been announced.

CAMPRO Basic DOHC engine

The basic Campro engine coded as S4PH is a basic DOHC 16-valve 1.6 L engine that produces 110 bhp (82 kW) @ 6,000 rpm of power and 148 N·m (109 ft·lbf) of torque. This is the engine that powers the Proton Gen-2. The S4PH engine can be fitted with Cam Profile Switching (CPS) and Variable Inlet Manifold (VIM) technology. Besides this 1.6 Litre engine, Proton has produced the 1.3 Litre version of the Campro engine.

Even though the S4PH engine seems to be quite powerful at higher revs, its performance is reportedly sluggish at lower revs and this is proven by driving the Gen-2 uphill where drivers who drive the manual transmission version have to shift a lot between 2nd gear and 3rd gear. This is due to its torque dip in the crucial 2,000 ~ 3,000 rpm operating range, where the torque actually decreases before picking up back to the maximum torque at 4,000 rpm. This torque characteristic can be clearly seen in manufacturer published engine performance curves.

Another engine option for the basic DOHC engine is a 1.3L engine coded as S4PE. The S4PE engine produces 94 bhp (70 kW) @ 6,000 rpm and the torque of 120 N·m (89 ft·lbf) @ 4,000 rpm, which is more powerful than the other 1.3L rivals, even with variable valve timing technology, it also (like its bigger brother) displays a torque dip at typical engine speeds of 2,000 to 3,000 rpm.

The bore x stroke dimensions for both engines are as follows:-

S4PH (1.6L): 76 x 88 mm, resulting the displacement of 1598 cc.
S4PE (1.3L): 76 x 73.4 mm, resulting the displacement of 1332 cc.
Applications:-

2004 Proton Gen-2
2006 Proton Waja
2006 Proton Satria Neo
2007 Proton Persona

Campro CPS and VIM engine

The Campro CPS engine uses a variable valve lift system (Cam Profile Switching system) and a variable length intake manifold (VIM; not to be confused with the stand-alone IAFM used in the 2008 Proton Saga) to boost maximum power and improve the CPS engine’s torque curve over the standard DOHC Campro engine.

The engine’s Variable-length Intake Manifold (VIM) switches between a long intake manifold at low engine speeds and a short intake manifold at higher engine speeds. Proton is using a longer intake manifold to achieve slower air flow; as they found this promotes better mixing with fuel. The short intake manifold allows more air in faster. This is beneficial at high RPMs.

The Cam Profile Switching (CPS) system uses a trilobite camshaft to switch between two different cam profiles. One cam profile provides low valve lift, while the other cam profile has a high valve lift. The low valve lift cam profile is used at low to mid engine speeds to maintain idling quality and reduce emissions, while the high lift cam profile is used when the engine is spinning at mid to high engine speeds improve peak horsepower and torque.

VIM switches from the long to short runner at 4,800 rpm, while the CPS system switches over at 3,800 rpm. The result is 127 horsepower (96kW) at 6,500 rpm and 150Nm of torque at 4,500 rpm compared to the non-CPS Campro’s 110 horsepower (82kW) at 6,000 rpm and 148Nm of torque at 4,000 rpm[2]. Proton claims that there is better response and torque at low engine speeds of between 2000 - 2500 rpm.

The new CPS engine first made its debut in the facelifted Proton GEN2 launched in Thailand, and made its first Malaysian debut in the Proton Waja Campro 1.6 Premium (CPS). Besides the 1.6L version, the Campro CPS engine is also available in 1.8L version; however, the bigger 1.8L version has not yet debuted in any of Proton’s car (as on 30 April 2008) but rather made its first debut in a Malaysian-made hovercraft.

Applications:-

2008 Proton Gen-2 (H-line)
2008 Proton Waja

What Is Campro IAFM engine?

A Campro 1.3L IAFM mounted on a second generation Proton Saga.The Campro IAFM (Integrated Air-Fuel Module) is essentially a basic DOHC Campro engine equipped with a variable-length intake manifold, developed under a joint fast track programme which began in April 2005 by EPMB, Bosch and Proton. However, the IAFM differs from the VIM (Variable Inlet Manifold) for the Campro CPS engine in terms as follows:-

The IAFM is a stand-alone module that can be fitted with a basic DOHC Campro engine whereas the VIM needs to work in conjunction with the CPS system in a Campro CPS engine.
The IAFM is operated by the engine vacuum while the VIM uses an ECU-controlled solenoid.
The Integrated Air-Fuel Module for the Proton Campro engine debuted in the second-generation Proton Saga, which was launched on 18 January 2008. We first heard of it back in October 2006 where it was still in advanced tooling stages, and ever since then everyone has been eagerly awaiting for the first Campros to roll out with the new air fuel module.

With the IAFM, the 1.3L engine used in the Proton Saga now produces 98 bhp (73 kW) @ 6,500 rpm. The maximum torque is slightly reduced to 113.2 N·m (83.5 ft·lbf); however, the engine has broader torque range and the noticeable torque dip in the basic DOHC Campro engine has been eliminated. However, the official brochure is only published with the familiar 94 bhp (70 kW) @ 6,000 rpm power and 120 N-m @ 4,000 rpm torque for consistency with other 1.3L Proton models.

Meanwhile, the output of the 1.6L version of the IAFM engine which debuted in the 2008 Proton Gen-2 M-Line produces 110 bhp (82 kW) @ 6,500 rpm of power and 148 N·m (109 ft·lbf) of torque, and the torque dip around 2,500-3,500 rpm has been eliminated.

Applications:-

2008 Proton Saga
2008 Proton Gen-2 (M-line)
2008 Proton Persona

Hybrid Campro engine

In March 2007, Proton and Lotus have announced their concept model of a Proton Gen-2 powered by a hybrid powerplant that uses the Campro engine. The concept model was revealed during the 2007 Geneva Motor Show from 8 ~ 18 March 2007

The hybrid powerplant system, which is known as EVE system (Efficient, Viable, Environmental) will be using the same S4PH engine as the one that powers the present gasoline version of the Gen-2, combined together with a 30 kW, 144V electric motor. The main purpose of the hybrid powerplant system is to provide a hybrid system that can be retrofitted to existing models, retaining the same powerplant and also eliminates the need to develop a completely different platform, like the Honda Civic Hybrid. Unlike the IMA (Integrated Motor Assist) technology in the Civic Hybrid which uses a bulky Ni-MH battery pack, the EVE Hybrid system will use a Li-ion battery pack inside the engine bay.

The EVE Hybrid System will have 3 key technologies:-

“Micro-hybrid” start-stop system - An integrated starter-alternator system is installed to switch off the engine automatically when the engine stops, for example at the traffic light. The engine will automatically restart when the gas pedal is depressed.
Full parallel hybrid technology - Combines the existing S4PH engine with a 30 kW, 144V electric motor, resulting in higher power (141 bhp combined), higher torque (233 N-m combined), lower emission (up to 22% carbon dioxide reduction) and better fuel economy (up to 4.6 L/100 km[13]). The system also includes regenerative braking system.

Continuously Variable Transmission (CVT) - The CVT system provides an infinite number of gear ratios for better efficiency.

The combined power and torque for the powerplant system are as follows:-

Max power (gasoline engine only): 110 bhp (82 kW/112 PS) @ 6,000 rpm
Max torque (gasoline engine only): 148 N·m (109 ft·lbf) @ 4,000 rpm
Max power (combined): 141 bhp (105 kW/143 PS) @ 5,500 rpm
Max torque (combined): 233 N·m (172 ft·lbf) @ 1,500 rpm (limited to 180 N-m continuous)
Proton will start commercializing their upcoming hybrid vehicles equipped with the EVE Hybrid System within 2010-2011

CAMPRO ENGINE SPECIFICATION BY PROTON

Developed in partnership with Lotus Engineering, this engine grants PROTON complete vehicle design independence. Its breakthrough engine technology produces low fuel consumption, yet gives rapid, high power response, and can even be produced to run on alternative fuels.

Its represents true world class powertrain engineering, and a revolutionary step forward in engine manufacture, with low toxic emissions, low noise levels and above all, highly economical maintenance of long service intervals.


Major design objectives :

- Space-saving transverse east-west direction engine installation

- Designed for long life of at least 10 years or 250,000 km

- Best performance in class

- Flexibility to use future technology (CPS & NGV)

- 80% recyclable to meet 2005 requirements

- comply to future exhaust emission legislation requirement

CAMPRO UNIQUE DESIGN FEATURES

1. Modular Engine Design - Common Cylinder, Piston, Camshaft.

2. Design Protected for future Combustion Technology (AVT) , Performance Technology ( CDA & CPS), Low Emission (DI-NGV, Diesel.)

CAMPRO CPS ENGINE TECHNOLOGY (CPS & VIM)

The Campro engine utilizes two ingenious technologies to give high power and rapid response, whilst maintaining low fuel consumption. Cam Profile Switching (CPS) and Variable Intake Manifold (VIM) technology.

Together, these technologies give the best if both worlds, essentially combining the best characteristics of two different engines in one compact package. The usual reduction in peak torque caused by High Lift cams is corrected by the Long Runner. The short runner works with the high lift cams to re-tune the engine and generate more power at high speed.

HOW CAMPRO CPS & VIM ENGINE WORKS

Engines create power from combusting a mixture of fuel and air. Valve lift creates a gap to draw air into the combustion chamber, and this gap influences the ratio of air in the mixture. Ordinary engines have fixed rate of valve lift, but Cam Profile Switching gives variable valve lift, for optimised airflow into the engine. A High Lift cam profile improves maximum power, whilst the Low profile offers fuel efficiency and low emissions.

Air is supplied to the valves by the engine’s intake manifold. Variable intake Manifold technology intelligently changes the rate of “breathing” according to the engine speed. At low speed, air will drawn through the Long Runner manifold. The resulting slower air flow allows more efficient, thorough mixing of air with fuel. At high speeds, the Short Runner takes over to supply more air for combustion, faster.

IAFM (Intake Air Flow Module)

The CAMPRO engine is now enhanced with a new air intake management system - the Intergrated Air Fuel Module (IAFM) technology. It helps the engine “breathe” better at offer you the best of both worlds - greater fuel efficiency at low speeds and better performance at high speeds. Be it a short one to the shops or a cross-state roadtrip, every drive will be one you’ll enjoy.

Proton Persona on the automative industry

Over 8000 bookings for Proton Persona

The Proton Persona has received an better than expected response so far, scoring over 8,000 bookings since the car was launched slightly This includes the 2,200 bookings that were made before the Persona was launched.

“We are happy with the response received thus far. We are also touched by our consumers belief in us. Two thousand two hundred of them booked the Persona without seeing it during the pre-launch activities and now we have over 8,000 bookings. On behalf of PROTON, I would like to thank all those who have and are continuing to support us. Quality issues previously brought up by consumers have been addressed in the Persona. The PROTON i.CARE initiative was rolled out specifically with this in mind. We want our consumers to know that we are not merely paying lip-service to the You Can Count On Us promise but every PROTON employee, myself included, will strive towards delivering this promise,” said Proton managing director Syed Zainal.

Proton expects to sell about 4,000 units of the Proton Persona a month, and it looks like the public has received it well so far. I hope the Persona stands the test of time in terms of both sales as well as quality. We now wait patiently for the Proton BLM, which will replace the aging Proton Saga.

Proton Persona SE

What makes Persona SE so special.

PROTON already launched a special edition of its award-winning car, the Persona Special Edition SE which features new enhancements on 26 august 2008. What makes this Persona SE so special? Lets take a look. Is it so special?

Well, exterior wise, we unfortunately will say “NO”! Why? because of there are not many changes on the looks of the Persona SE compared to Proton Persona basic model. Unlike Proton Wira SE that showed much different with the exterior compared to the basic wira model.

exterior should be made differently so that people would easily identify “oh! that is the persona SE! Its cool!” from far without looking at the writings “persona SE” behind of the car.

There is only bezel black head lamp which I would say “cool”. The sport rim is not so sporty compared to wira SE and the door handle? Uh.. Not important to make it in chrome.

Instead of hitting the bad of the exterior changes, I would like to say the interior is cool! Why? Because of integration with GPS, auto cruise and full leather finishing. This features is what we call “special” for a car that priced at about RM60k. Yeah..

The winner of the Frost and Sullivan 2008 Best Model of the Year, the Persona will now spot a more elegant and exclusive look following a comprehensive re-styling on both the car’s interior and exterior.

Persona now comes with NGV kits

Proton cars to come with NGV kits

KUALA LUMPUR: National carmaker Proton is considering fitting its Waja, Saga and Persona models with NGV (Natural Gas for Vehicles) kits by year-end.

Company sources revealed that they were in the midst of doing this.

The kits will be fitted at production level and come with a warranty.

Car show: Workers standing next to the zero-defect Proton Saga at a Proton factory in Shah Alam yesterday. Proton has said it will fit its cars with NGV kits by yearend in an attempt to reduce dependency on petrol. — AP

Sources said that the kits would be competitively priced as Proton had ample sales volume.

“The Waja and Saga models fitted with NGV kits will be offered first to taxi drivers.

“There are also plans to offer the kits to earlier Proton models,” said the sources.

Proton Persona Launched at Middle East Market.

Proton Persona In Saudi & Egypt

PROTON Holdings Berhad is strengthening its Middle Eastern market with simultaneous launching of its Persona model.

The model was first launched in Riyadh, Saudi Arabia, followed by Cairo Egypt. The two launches would be followed by a series of launches in Oman, Qatar, Bahrain and Syria market over the next two months.

The Persona was launched by PROTON Holdings Berhad Managing Director Dato’ Haji Syed Zainal Abidin Syed Mohamed Tahir in Kingdom of Saudi Arabia on 22 November and in Egypt on 24 November. The Gen2 model was also jointly launched in Egypt.

Dato’ Syed Zainal says that it is important for PROTON to ensure that it strengthens its presence in the Middle Eastern region, particularly Saudi Arabia and Egypt, being two of the larger markets in the region.

PROTON had entered the Saudi market in 2006 when it introduced the Waja model via a smart partnership collaboration with local outfit Al Rashed Al Thunayan Auto Co.

In Egypt, PROTON first launched Waja and Wira models in 2001 and in 2006 brought in the Gen.2 hatchback. Similarly, PROTON had also established a smart partnership with an Egyptian company Alpha Ezz Elarab Co. as its distributor in the country.

“The decision to enter into the Middle East market was a natural progression for us being in the automotive sector. After more than 20 years in this industry, we now have presence in more than 24 countries worldwide,” says Dato’ Syed Zainal. He added that the launch of Persona in these two countries is testament to the strength of PROTON’s partnerships and commitment to the respective countries.

Both Al Rashed Al Thunayan Auto Co. and Alpha Ezz Elarab Co. have been instrumental in the development of PROTON sales in Saudi and Egypt respectively.

The Persona, dubbed as PROTON’s “pride and joy”, signifies the company’s commitment to build the right car, at the right time and at the right price. Known for its advanced styling, generous interior and expansive luggage space, the Persona was developed with consumers in mind and PROTON’s commitment to improve every quality aspect, from design, styling and production to sales and after-sales.

Under the bonnet, the Persona is powered by the enhanced Campro IAFM (intake air fuel module) engine, which promises smooth drivability and riding comfort. On top of that, the car is also being engineering by Lotus promising an excellent ride and handling experience for the customer.

These attributes and qualities have won Persona the Best Model of the Year for Malaysia at the 2008 Frost & Sullivan Automotive Awards for the South East Asian (ASEAN) market. To date, the Persona has received more than 59,000 bookings in Malaysia.

Proton Persona Specification

What should we know about "our pride and joy".

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Proton Persona

About the new Proton Persona The booking fee is RM 500. The booking fee is transferable but strictly non-refundable. The new Proton Persona comes in 5 variants: 1.6 Base Line Model - 2 variants (AT and MT). This variant is a Base model with 4 power windows, CD player and basic features. 1.6 Medium Line Model - 2 variants (AT and MT). This variant is the Medium range model and has additional features from the Base Line variant, such as driver's airbag, alloy rims, foldable rear seats, MP3 player and electric door mirror. 1.6 High Line Model – (Only available in AT). This variant is an extension of the Medium range variant, with features such as dual airbags, ABS, and EBD. This new car includes our extended warranty package, which provides warranty support + coverage for up to five years. The interest rate for financing the car is 4.1% Delivery lead-time from booking date is approximately 4-6 weeks. Status of delivery lead-time will be communicated regularly. FAQs On the Specifications, Design and Quality Standard Question: Is this a Mitsubishi based model? Answer: No, since the Waja, there has not been any Mitsubishi-based model. Question: Is this new car running on the Campro engine? Answer: Yes, it is running on the Proton Campro Engine, with improved TCU for better performance. Question: What is the engine specification? Answer: 1.6L – Max Power: 82kw (110bhp) @ 6000rpm Max Torque 148NM @ 4000rpm Question: What is the standard service interval? Answer: Every 10,000km. Question: Can I test drive before buying? Answer: Yes, please visit the nearest Proton showroom for test drives. Question: What colours will be available? Iridescent White, Solid Red, Light Gold, Tranquility Black, Metal Grey & Blueberry Tea. Solid White will be available from September 2007 onwards. Question: What are the dimensions of the New Sedan? Answer: Overall Length Overall Width Overall Height Fuel Capacity Luggage Volume Weight 4477mm 1725mm 1438mm 50 L 430 L 1180 - 1210 KG Question: What are the differences between the variants? Answer: 1.6 L Base-Line (MT & AT) 1.6 L Medium-Line (MT & AT) 1.6 L High-Line (AT) Steel Wheels with 195/60 R15 tyres with wheel cover Alloy Sports Rims with 195/60 R15 tyres Alloy Sports Rims with 195/60 R15 tyres - - ABS anti-lock braking with Electronic Brake Distribution (EBD) Central Locking Central Locking Central Locking FR & RR Power Windows FR & RR Power Windows FR & RR Power Windows Alarm with Immobilizer Alarm with Immobilizer Alarm with Immobilizer Brakes: Fr Discs, Rear Drum Brakes: Fr Discs, Rear Drum Brakes: Fr & Rear Discs Remote Door Mirrors Electrically operated door mirrors Electrically operated door mirrors - Driver's Airbag Driver & Front Passenger Airbags Reverse Sensors Reverse Sensors Reverse Sensors Fixed Rear Seat Foldable, split rear seats Foldable, split rear seats - Multi function audio control buttons on the steering wheel Multi function audio control buttons on the steering wheel Radio & CD Player with 2 speakers CD and MP3 Player with 4 speakers CD and MP3 Player with 4 speakers - Front Fog Lamps Front Fog Lamps - - Remote Trunk Opening

New Face of Proton Persona in Australia

Persona Brings A Fresh New Face And Improved Quality For Proton In Australia.


Proton Cars has launched an all-new Persona onto the Australian market with fresh styling, improved build quality and better performance. The new Persona shares only its name with the previous Proton Persona model, a car that was sold in Australia between 1995 and 2005. The new model however is based on the Proton designed and developed GEN.2 platform and uses an improved version of Proton's own Campro 1.6 liter twin cam engine.
The new Persona will come to market with a recommended retail price of $16,990 plus on roads for the five speed manual and $18,990 for the four speed automatic. It will be available in one fully equipped trim level, underlining the car's tremendous value. Gallery: 2008 Proton Persona An expansive standard equipment list includes ABS antilock brakes with EBD, driver and front passenger SRS airbags, climate control air conditioning, power windows, remote keyless entry and boot release, electric remote control mirrors, electronic reversing sensors, AM/FM/MP3/CD audio system and alloy wheels.
The interior is a refinement of the current GEN.2 design with its sporty Lotus inspired instrument binnacle and air conditioning controls while incorporating a new black and grey dash trim, an integrated glove box, new door mounted power window and remote mirror controls as well as improved seats and a redesigned center console.
The Persona has been a runaway success in its native Malaysia, where it has helped return Proton to profit and boosted market share for the company. The Malaysian domestic sales success has come on the back of dramatic improvements in build quality, driveability and interior design.
According to Proton Cars Australia managing director, John Startari, the new Persona delivers on the basics offering buyers a better overall package while maintaining Proton's reputation for excellent fuel economy, high equipment levels and value for money. "The first thing Persona drivers will notice is the integrity and quality improvements as well as the lift in performance thanks to better engine management programming," said John Startari.
"Add these improvements to the already pleasing styling and the remarkable ride and handling package engineered by Lotus and the Persona is clearly the most complete and pleasing car the company has produced so far," he added.
While Persona shares its DNA and many styling cues with its sibling the GEN.2, Proton stylists have refined the design delivering a refined, simple but elegant sedan which projects its own individuality.
"Persona certainly answers the potential the Proton marque has been promising since starting its own design and development program almost a decade ago," said John Startari.
Style, safety, spaciousness, practicality, quality, comfort and performance are the seven key areas that guided Proton designers in formulating a package to meet the requirements and expectations of a wide spectrum of buyers.
Persona is strategically positioned as an entry-level four-door sedan, designed and priced for universal appeal to the first time car buyer, replacement car buyer, or families purchasing a second car.
"The new Persona is the manifestation of the new attitude, new processes and the new approach embraced by the company and its personnel," Startari added.
Persona produces maximum power of 82kW at 6000rpm and 148Nm of torque at 4000rpm, however more importantly it delivers fuel economy of just 4.5ltr/100km on the highway cycle for the manual transmission car, the equivalent of 62 miles per gallon in the old money.
Safety has been a high priority for Proton designers both in active and passive terms with a number of refinements to make the car more user friendly.
Active safety is projected via improved steering and handling capabilities, making the new Persona more responsive, predictable and stable, allowing more precision to the driver.
The engineering of the Persona was undertaken in tandem with subsidiary Lotus, a move that maximised the car's safety through a more secure cabin and better structural rigidity.
Persona boasts a spacious 430-litre boot compartment with 60/40 split fold rear seats meaning plenty of luggage space.

New Persona sedan

Proton launches Persona sedan

The Persona will replace the Proton Wira - one of Proton’s highest volume sellers since 1993.

Persona prices range from RM44,999, for the Base Line variant with five-speed manual gear box up, to RM55,800, for the High Line version with four-speed automatic transmission.

The new model, together with Proton's new ventures in China, will "mark the emergence of Proton from its low ebb,'' Managing Director Syed Zainal Abidin said in the company statement.

Proton has been losing money and market share in Malaysia, Southeast Asia's biggest passenger car market.

Proton said in its statement it could sell up to 48,000 units of the car during the first 12 months.

The company, which is 43 percent-owned by Khazanah Nasional, reported a loss of RM591.4 million ringgit for the year ended March 31, 2007 but it expects to be profitable in the new financial year.

Last month, Proton said it would sell at least 30,000 cars to Chinese firm Youngman Automobile Manufacturing Co., marking its first foray into China.

The car maker is also still in talks with Germany's Volkswagen AG on a possible alliance, with a final decision expected to be made by the end of the year, officials have said.

Proton has also pledged to cut costs, boost exports and introduce new models to prop up sales.

Besides the new Persona sedan, Proton reportedly plans to release other models including a multipurpose vehicle in 2009, officials said.

Proton banking on Persona

Proton is the second car seller in the country.

SHAH ALAM: Proton is banking on its latest sedan, the Persona, to restore its position as the No. 1 car company in the country.

The four-door 1.6 sedan, costing between RM44,999 and RM55,800 will replace the Wira model.

Proton Holdings Bhd chairman Datuk Mohammed Azlan Hashim said given the popularity of the long-standing Wira, “extra effort” was put in to ensure that the Persona surpassed customer expectations in terms of value for money, quality and after-sales services.

“God willing, this car can put Proton quickly back on the road to regaining its premier position in the country,” he said yesterday in his welcoming speech at the launch.

Royal presence: The King and Queen looking at the newly launched Persona in Shah Alam on Wednesday. With them are Mohammed Azlan (behind the King) and Proton Holdings Sdn Bhd managing director Datuk Syed Zainal Abidin Syed Mohamed Tahir.

The Persona, he said, would allow the public to better judge the “resilience and ability of Proton to go forward from this new model onwards.”

Perodua is the top car seller in the country with Proton taking second spot.

Mohammed Azlan said that 2,200 bookings had been received for the Persona over the past three weeks, even before the launch of the car.

“This is a clear indication that the Malaysian public believe Proton can be counted on to deliver all its promises,” he added.

He also said that the company was optimistic its sales target of 30,000 to 40,000 Persona units over the next 12 months could be achieved.

The Persona is available in five variants – the 1.6 base-line auto and manual, 1.6 medium-line auto and 1.6 high-line auto.

Saying that Proton still had a lot to do and learn, Mohammed Azlan added that “we will embrace change where required in a rapidly changing environment.”

The Yang di-Pertuan Agong Tuanku Mizan Zainal Abidin officiated at the launch of the Persona. Also present was Raja Permaisuri Agung Tuanku Nur Zahirah

Facts you need to know about kereta Persona

Here's my thoughts about kereta persona.

With the introduction of its Persona sedan today, Proton is hoping to quietly go about winning over Malaysian consumers again with the latest addition to its family. In many ways, the vehicle is arguably the most important card the company has played, and represents, in its own words, a manifestation of the changes and transformation that have taken place at the company.

Rather personable, even in basic form.

Proton is positioning the Persona – which bases its workings around the GEN.2 hatch platform, with 70% commonisation of parts – as an entry-level sedan, but is targeting a wide spectrum of buyers for the vehicle, the direct replacement for the ageing Wira, of which production has finally ceased.

Blueberry tea, anyone?

The Persona is available in Base, Medium and High Line model form, with a choice of F5M41 five-speed manual or F4A41 four-speed automatic transmission versions. The Base and Medium Line offers both manual and auto variants, with the High Line version only available in auto.

Tail hangs together quite well, actually.

The 110bhp and 148Nm 1.6l Campro engine continues to hold court, but revisions to the transmission control unit means that the behavioral patterns of the auto version are different. Benefits include a smoother low to mid-speed operation, and quicker response to acceleration as well as faster instantaneous kickdown.

Purple is the base tone for blueberry tea.

As ever, close attention continues to be paid to ride and handling, and the claim is that the Persona is, over a nine-area spread of vehicle dynamics, not just naturally ahead of the antiquated Wira, but modern equivalents such as the Honda City and Toyota Vios as well, bettered only in areas of lane change stability and cornering stability by the Gen.2.

Inside, the cabin continues on the familiarity, but there are differences in how the form is sculpted; besides the noticeable extra storage areas, it is in the area of material composition – texture, feel, coordination – and fitment in which the biggest improvements have been made.

Looks somewhat the same, but it's all tighter and textured better.

The two-tone grey interior features newly designed front seats and headrests, as well as fabric-lined door panels. Both medium and high line models come with a three-spoke steering wheel with integrated audio switches, and the base line model is equipped with a two-speaker, double DIN CD receiver, while the medium and high line versions come shod with a CD/MP3 receiver, four-speaker system.

Speaking of storage space, there’s plenty to be had aside from revised storage compartments, cubbyholes and – yes, finally – a glove box. As is, the boot area is pretty large, with 430l of storage capacity, but in both medium and high line models, the rear seats can be folded flat to further increase volumetric scope to accommodate bulky items.

Let's cluster around each other, said one dial to the other.

If it’s dual SRS front airbags with seatbelt pretensioners, ABS and EBD you’re looking for, then the High Line version is it - it also gets four disc brakes. The medium line gets a driver’s airbag and seatbelt pretensioner.

Proton gave the media a preview session with the car earlier in the week, and up close in the flesh, the exterior design can be termed cleanly efficient. There is undoubtedly a strong resemblance to the GEN.2 in how the overall styling lines shape up, and the wrap-around rear lamp cluster looks more than a sight familiar, but the boot extension does flow through nicely and the lines are proportionate.

A name from the past, but now symbolising a new beginning.

A brief drive session with the variants around the Proton test track in Shah Alam returned a favourable initial drive impression. On the whole, the Persona has a no-nonsense appeal about it – it is softer in its approach to ride and handling, no surprise given that it has to appeal to a wider spectrum of buyers, but even with this compliance offers good balance and poise. Linear would best describe it in areas of stability and tracking, and quick directional shifts – to the point of outright provocation – are carried out with a reassuring efficiency.

Block soldiers on, but tranny control unit gets some positive revisions.

As for the workings of the powertrain/drivetrain, it does have more zip about it at low-level operation, though the action still really only begins once the revs are up. The auto tranny feels surprisingly good though in other areas of operation, especially in terms of smoothness and transition, and the performance gap between it and the manual is not that marked, at least not in outright feel. A more in-depth performance report is on the cards, soon.

Wheel you grow to appreciate this one, in time?

There’s a choice of seven colours for the Persona; six of these – Solid Red, Light Gold, Metal Grey, Tranquility Black, Iridescent White and Blueberry Tea – are available with the launch. The seventh, solid white, will be available from September.

A moving sight ...

The company hopes to achieve a monthly sales target of 4,000 units for the newest addition to its line-up. With 2,000 pre-launch bookings, and 2,600 cars off the assembly line by the launch date, this should mean relatively quick deliveries for the initial order.

In fact, 350 vehicles will be delivered to buyers today, with the idea of getting the car on the road and visible from day one, surely a step in the right direction for a company hoping to project to consumers its new values and commitment it is subscribing to. Now, all that remains is for time to tell if these efforts pay off.

Pricing for the Persona is as follows (all on-the-road, with insurance):

Peninsular Malaysia

Base Line 1.6MT manual - RM44,999 (solid), RM45,449 (metallic)

Base Line 1.6AT auto - RM47,999 (solid), RM48,449 (metallic).

Medium Line 1.6MT manual - RM49,800 (metallic)

Medium Line 1.6AT auto - RM52,800 (metallic)

High Line 1.6AT - RM55,800 (metallic).

East Malaysia

Base Line 1.6MT manual - RM47,559.10 (solid), RM48,009.10 (metallic)

Base Line 1.6AT auto - RM50,542 (solid), RM50,992 (metallic)

Medium Line 1.6MT manual - RM52,331.60 (metallic)

Medium Line 1.6AT auto - RM55,314.50 (metallic)

High Line 1.6AT auto - RM57,241.10 (metallic)